Investor’s Pitch
Visual Effects
Project Overview:
Our goal is to integrate the VFX seamlessly into both digital and real-world environments, offering a visual experience that enhances the album’s narrative and resonates with audiences on a deeper level. The VFX will be integral to our campaign phases, particularly in the billboard, music video, and bottle service satire ads, where we’ll create visually compelling elements such as shattering billboards leaking sand, hourglasses symbolizing time, and surreal transformations in everyday scenarios.
Key VFX Components:
1. Billboard Shattering and Sand Effects:
A visually striking effect where the billboard in our ad begins to shatter and leak sand, symbolizing the fragility of social media validation and the encroaching presence of the ‘Past Life Romance’ world.
High-quality simulations of sand and debris will create a hyper-realistic effect that captivates the audience and generates share-ability.
2. Hourglass Zoom and Transformation:
In the music video satire ad, the hourglass zoom effect will transition seamlessly into a low-budget music video set, emphasizing the passage of time and the thin line between reality and fiction.
Detailed VFX work will include sand morphing into various elements, symbolizing fleeting wealth and superficiality.
3. Surreal Bottle Service Satire:
The final twist in this ad features bottles that leak sand instead of liquid, visually representing the illusionary nature of social media “flexing.”
The use of VFX here will heighten the surreal quality of the scene, making it memorable and engaging.
Why Invest in VFX for ‘Past Life Romance’?
Narrative Depth: The VFX will not only enhance the visual appeal but also deepen the narrative, making the album’s story more compelling and relatable to the audience.
Viral Potential: High-quality VFX integrated with satirical content is primed for virality, with the potential to reach millions across social media platforms.
Innovation in Music Marketing: This project pushes the boundaries of traditional music marketing, setting a new standard for how albums are released and experienced.
Scalable Impact: The VFX assets created can be adapted for various platforms, from social media to live activations, maximizing the return on investment.
MArketing
Project Overview:
The marketing campaign for ‘Past Life Romance’ will include four carefully crafted phases, each designed to build anticipation, deepen engagement, and maintain momentum post-release. The campaign will blend traditional marketing techniques with innovative guerrilla marketing strategies, creating a unique narrative that captivates and immerses the audience.
Key Marketing Components:
1. Teaser Campaign:
Launch a teaser campaign featuring a Photoshopped image of the artist on a prominent Toronto billboard, designed to mimic and satirize social media “flexing.”
This post will serve as the first touchpoint, building curiosity and setting the tone for the campaign.
2. Satirical Ads:
Three distinct ads will satirize common social media behaviors, such as billboard flexing, low-budget music videos, and bottle service at clubs, all while subtly introducing the album’s world.
These ads will be designed to generate conversation and shares, increasing the campaign’s reach organically.
3. City-Wide Activations:
Posters and projections around Toronto will integrate elements from the album’s world, creating a physical manifestation of the campaign that fans can interact with.
An album release party, designed as an immersive experience reflecting the world of ‘Past Life Romance,’ will serve as the campaign’s climax, driving both media coverage and social media buzz.
4. Sustained Post-Release Engagement:
A continuous internet push with short-form content and guerrilla marketing will keep the album in the public eye, encouraging ongoing interaction and user-generated content.
Why Invest in Marketing for ‘Past Life Romance’?
Narrative-Driven Engagement: The campaign’s unique narrative approach differentiates it from traditional album releases, creating a memorable experience that resonates with the audience.
High Share-ability: The satirical nature of the ads, combined with the immersive activations, ensures high levels of shareability, driving organic growth and engagement.
Multi-Platform Reach: By blending digital campaigns with real-world activations, the campaign maximizes touchpoints across various platforms, ensuring widespread visibility.
Scalability: The campaign is designed to be scalable, allowing for expansion into other cities or integration with future projects, maximizing long-term value.
Impactful ROI: With a strategic focus on creating buzz and maintaining momentum, the campaign is poised to deliver a strong return on investment through increased album sales, streaming, and brand partnerships.